Moment 4 New Becomes Norm

2565 - GREEN BAY PRESS-GAZETTE
Photo credit: Green Bay Press-Gazette
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July 24, 1961

The Packers sell out their home games on a season-ticket basis for the first time. Two weeks later, they unveil their new “G” logo on their helmets in an intra-squad game at old City Stadium.

Heading into their fifth season in Green Bay City Stadium (above) the Packers sell out their home games on a season-ticket basis for the first time.

Two weeks later, they unveil their new “G” logo on their helmets in an intra-squad game at old City Stadium. As for the “G,” not much was made of the unveiling, and the intra-squad game had to be played at old City Stadium because what is now Lambeau Field was re-seeded and wasn’t ready.

Vince Lombardi made the decision to add the logo to the helmets, and in addition to him, the development and design involved Gerald “Dad” Braisher, the team’s equipment manager; John Gordon, a part-time assistant to Braisher and an art student at St. Norbert College; and workers at Romo Display Advertising Inc. of Green Bay.

The original “G” flattened toward the sides, like a football, but today it is more like a standard oval.
Sketch by John Gordon, who created the G